What is Influencer Marketing All About?

Category: Written By: Demetrius Sullivan

Marketing Strategies

Influencer Marketing is an expression that businesses use to plan their marketing strategies. Although the concept is not a new one, influencer marketing is different from traditional advertising models in its use of the internet and social media. Influencer Marketing combines the reputations of high profile celebrities, famous sports persons, and actors to market their product brands.


As a Social Media Platform

To fully understand how influencer marketing works, let’s first look at its definition. So, according to Wikipedia ‘Influencer marketing (also influence marketing) is a form of marketing in which focus is placed on influential people rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers’. So simply put, Influencer Marketing uses highly recognizable people to bring in the business. Instagram, a popular social media platform, is the ultimate choice for it.

Creates More ROI

Businesses and brands identify top influencers on Instagram to market their products. The celebrity or famous individual that is chosen to represent them is someone that they feel can establish a niche.  Thus, making their target customers aware of their product, gather an audience, and create a social media presence. This technique of marketing creates a great return on investment (ROI).  This is, in fact, similar to word-of-mouth marketing, only better.

Creates Measurable Impact

Once a brand knows its target audience, it provides a smoother pathway for the influencer to have the most impact upon the brand. The next step is for the brand to look for the right person to do the job; a person who can influence the consumers into buying decisions. The right influencer will create great connections and engage with potential customers.  The business owner or person can then measure the results using tools like Klout and GroupHigh.

Think Instagram Influencer marketing is right for your business? Check this out Instagram Marketing Quick Tips You Need To Know

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